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ISO 20252:2019
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ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirementsMore info
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as 'service providers').
Non-market research activities, such as direct marketing, are outside the scope of this document.
| Author | ISO/TC 225 Market, opinion and social research |
|---|---|
| Editor | ISO |
| Document type | Standard |
| Format | Paper |
| Edition | 3 |
| ICS | 03.100.20 : Trade. Commercial function. Marketing
|
| Number of pages | 66 |
| Replace | ISO 20252:2012 ISO 26362:2009 |
| Weight(kg.) | 0.2122 |
| Year | 2019 |
| Country | Switzerland |