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This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
| Author | ISO/TC 289 Brand evaluation |
|---|---|
| Editor | ISO |
| Document type | Standard |
| Format | Paper |
| Edition | 1 |
| ICS | 03.140 : Patents. Intellectual property
|
| Number of pages | 12 |
| Weight(kg.) | 0.1204 |
| Year | 2019 |
| Country | Switzerland |