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Description / Abstract:
Introduction
This document sets out guidelines for advertising-supported
software on mobile devices. These guidelines are intended to assist
developers of both apps and advertising modules designed to
integrate into third-party apps to help ensure that the advertising
components operate in an acceptable manner and are presented to
users clearly and fairly. It should also serve as a guide for users
wishing to evaluate the approach taken by a given app, to help them
decide whether it is providing all the information they require to
make an informed decision on whether or not to use it. This
document is not a comprehensive listing of all issues related to
mobile advertising.
Unless otherwise defined herein, all terms included in this
document are used with their common meaning.
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Principles of Testing” and other documents on the AMTSO documents
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